The 21st century marketing landscape has undergone changes now that social media is here with us. There is no doubt that there are now new marketing avenues that were non-existent before. Social media is a powerful tool with the power to share whatever information all over the world in a matter of seconds. Lots of people view social media as a platform for personal use but you will be surprised to learn that it can as well be useful in business. Social media is the silver bullet for anyone wishing to take their marketing strategy to the next level. Read on to learn more why social media is a big deal in the business world.
Increasing brand awareness is part of the many benefits that comes with social media. There is need to capitalize on all opportunities that maximize visibility. Social media is an essential ingredient in creating new channels that increase your brand’s voice and content. This is essential in light of the fact that it is able to reach your clientele and at the same time make your current clients more familiar with your brand. A good example is a Facebook user that gets to learn a tad more about your product as they are browsing through the news-feed. On the other hand, a client that is apathetic might become fond of your brand after bumping into it on various networks.
There is additionally improvement when it comes to brand loyalty for brands that have a social media presence. According to a Texas University report, a brand that brings social media on board increases customer loyalty. The conclusion was that it would be prudent for any business to take advantage of the bridges that link clients and brands. This study is a classic example of how social media is efficient in promoting client loyalty. What is more, another study by Convince and Convert revealed that a whopping 54% of Americans that follow particular brands on social media are more attached to the brand.
A good way to ensure that your messages are never seen in bad light is leveraging on social media. It is no secret that social media tools such as Facebook and Twitter are in most cases seen as social networking sites and not avenues for marketing. This essentially means that your target audience seldom will see what you post as advertisements and this is an aspect that will go a long way in getting their attention. This is the perfect way to build web traffic and keep in mind that people on your friend list as well as your followers reach out to a greater audience whenever they share your post.
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