5 Takeaways That I Learned About Marketing

Linknow Media the Best Platform for Small Business to Market

How are you planning to sustain your business, the start of a business is totally different from how a business progress. The objectives you have, the task forces in place and the people you speak to in the process play a big role in the success of your business. Having unexperienced team to drive the business is very risk, and if not careful the business future is not a guarantee.

Spend less in marketing your business

Our mandate is to sell your business and also make sure the business positively. Planning to enter the market? Bravo! What strategies is your business planning to execute? Failure to use actionable strategies will drive your business to hell, watch out. For a starter business, the resources are often limited making it hard for the business to let the world know what services and products are available. Our work is to let the world recognize your presence. We are not greedy or choosy when marketing, with the little left after initiating your business, we make a great impact for all kind of small businesses. Each of our marketing strategy is tailored to meet the need of your business. Whether you own a small grocery kiosk, a barber shop or a garage, use our services today and watch your business grow with little investment in marketing.

Count you blessing with us

Driving customers into your business is the dream of all businesses, both small and big businesses. For small companies, attracting customers in most cases is a big challenge. Are you a small company looking to have a great impact in the market, Linknow Media is the place to be. It is efficient and effective to market with us, guided by Linknow Media customer hub, we are in a position to reach a large number of potential clients within a short period Our customer hub creates a market place where businesses meet potential clients and customers get to meet honest traders. Giving us a chance to market your local business is a guarantee to instant access to potential clients.

Let your competitors feel your presence in the market

Ever thought of wrestling you biggest competitor, we are here to see that dream come true. Looking closely at linknow Media reviews, it is clear that we are the best in marketing industry. Ready to find what we do and why we do it, please have a look at the customer reviews, you will be surprised how we have helped many last in the market.

Better returns when you give us a chance to manage your business

You want to see your business grow as you do other activities. Don’t plan for tomorrow, start now, our experts are ready to see your business prosper.

Finding Ways To Keep Up With Businesses

Essential Things to Take a gander at Before Reaching Individual Damage Lawyer

Investigating a personal injury lawyer is now and again a long procedure. There are a lot of factors that you must investigate before you procure the services of a personal injury lawyer. Keep in mind that the individual damage legal counsellor you settle on will be the one to chat for your benefit on the court. Therefore, the success or failure of your case will only depend on their experience. It’s alright to be watchful while choosing one since they are the ones who will decide if your case wins or falls. Is the individual damage attorney experienced in their field? You must conduct a high-profile examination on the personal injury lawyer to ensure that you have landed on a professional person with certified credentials. It would be better if you dig in deeper to make sure that you get the best. Perform some background analysis on their work.

The dedicated behaviour of a personal injury lawyer speaks a lot on how they are going to treat your case. Go an additional mile and ask from them the points of interest of your case. Ascertain whether the personal injury lawyer is well educated and experienced to deal with such a situation. Test your attorney to guarantee they read your file document in and out. You should not enrol an authorized agent that will simply put your case among different documents and disregard it absolutely without putting accentuation on it. If they appear to talk non-exclusive or don’t answer your questions enough, consider another personal injury lawyer. Likewise, investigate the workplace of potential legal counsellors. A poorly organised office just tells you a lot about the operations and how they are going to deal with your case in a court of law hence lack a dedicated attitude.

Do you truly have a case? What conditions have disclosed to you that you require the administrations of individual damage legal counsellor? If you feel you need such services, physically visit the personal injury lawyer’s office. For example, if somebody hit you while on a bicycle and just wounded a piece of your body then you don’t have a case. However, if that man hit you with an auto and now you have a broken foot then that is something you might need to convey to a personal injury lawyer.

Before connecting with individual damage legal counsellor, consider your financial plan. Research their charges and get a breakdown of the costs of representation. Look at your alternative while relating to your budget and eventually narrow down to your best choice. Once you get the best personal injury lawyer, they can get you very great compensation rates. Most people are unaware that they can even cover the medical expenses attributed to the injuries caused by the other party. Personal injury lawyers can assist you to recover such costs once they investigate the conditions of your medical cover. Discuss with a personal injury lawyer to learn in more noteworthy detail how they can offer assistance.

How to Achieve Maximum Success with Blogging

Why Blogging is Beneficial and How it can Make You Money

The internet is a wonderful place to do certain things and one such thing that you can do on the internet is to blog or to write blog posts. There are many people who want to share their story with a lot of people and this can be made possible with blogging so you should really start to blog if you really are that person who wants to share things with other people around the world. You can write blogs about your experience at something or you can write about something scary that has happened to you or you can just write about anything that you think of. Did you know that blogging can also make you money? You may not really like to write but you may really love to make money and blogging can make you lots of money so you should really try it out.

One pretty good way that you can make a lot of money when you blog is by ads. If you ask a lot of bloggers who they make money with their blogs, many will tell you that they make money from their blogs through the ads that they have. You may have really attractive ads on your blog posts and if your visitors will click on these ads, you will really get more money this way so you really want your visitors to click on those ads. You may really enjoy writing and it will be even more fun if you are doing what you love doing and at the same time making a lot of money out of what you just love to do. If you are still confused how this all works, you should really do more research on this topic so that you will be more familiar with it.

Another way that you can make money with your blogs is to get sponsors. This works by writing something for someone and posting it on your blog and they will pay you for this favor. If you own a well known blog, there will be a lot of people who would want to sponsor you in order to get you to write something about their business, their services or their products. There may be people also who will want to have their posts on your blog and you can charge them for this so it is also a way that you can make money. If you would want to know more about how to make money blogging, you should really do more research on this topic because there is a lot more that you should know about so go and have fun reading these other articles. Have a great blogging time!

8 Tips to Improve Your Web Design Skills

Are you going to design your business website? Have you not been able to come up with great ideas? If so, you may want to follow our tips, tricks, and general advice to help you create a compelling website design. Read on to know the tips.

1) Adding colors

You may want to avoid “overdesigning” your website. You may want to know the importance of beginning with shades of gray. What you need to do is try a grayscale design and then add color to the design elements one by one.

2) Use Keynote

For website prototypes, home pages or call to actions, you don’t necessarily need to learn Photoshop. You can also check out Keynote for the same purpose, especially if you want to create mockups. You can also check out a web repository that contains quality UI design templates for prototyping, wireframing and testing cell phone apps in Keynote.

3) Web fonts

If your business style guide includes nothing about web fonts, you need to change your mindset and add some fonts in order to improve your website design. For this, we suggest that you check out Google Fonts.

4) Social media icons

You are doing your best but you are still not getting enough visitors. If you have this problem, you may not be putting the social media icons on the right place of your website. What you need to do is place the icons in your website footer.

5) Ger rid of the carousel/slideshow

The purpose of the landing page carousel was to put a lot of information on the home page of a website. However, the catch is that not everyone stays on the home page in order to read all of the messages.

On the first visit, the visitors should be able to find that the stuff on the home page is relevant. Just keep things concise and it will work.

6) Simplify navigation

You may want to simplify the navigation of your site by eliminating dropdown menus and the multi-tier menu since they are accessed by only the most experienced users. Aside from this, you may also want to cut down on the number of links in the sidebar or header of your site.

7) Increase your font size

As far as web design goes, typography is really important. On a computer screen, it’s hard to read a text. Therefore, we suggest that you make important things more prominent by increasing the font size. This is important for important texts, especially the headings. You may also want to up the size of other text as well.

8) Use white space

You may want to use white space on your site. However, you don’t have to fill every area that is blank on your site.

How to Solve the Biggest Problems in a Creative Design Agency

A creative design agency with its designers goes through various strides for a client’s business to succeed.

The steps involve illustrating, laying out promotional materials, photographing, managing creative aspects etc. It also includes designing for advertisements such as website, brochures, mobile applications and much more.

As the Creative design industry in its full swing developing at every point has achievements but simultaneously challenges.

The below-mentioned points explain the biggest problems in a creative design agency along with their solutions.

• Lack of potential designing

An agency’s ability in work exists within the staffs. In a creative design agency, it is necessary to ensure talented and potential designers, to lead the business.

Executing the right idea to achieve the desired result is important. A lack of talent in the designers can ruin this process.

Seek the right talent:

Finding the required potential is difficult. On the other hand using a less qualified designing technique will cause trouble. Therefore, being a creative agency, ‘Widen your approach’.

Try finding candidates outside your fringes. This will increase the members for recruitment, which makes it easier to select quality designers.

Talent, potential, and quality need to be paid well and treated well. This will help in the result you desire.

• No Excessive Leads

Many agencies stay satisfied with their sales and work proposals. This affects the process in a long run.

Underestimating the idea of creating leads may cause the agency to gain less access to clients.

Create Leads:

Generating leads for a Creative design agency means to enhance its reach. It is imperative for your idea and service to lurk around.

Find reasons for your idea to get acquainted unto many minds. Basically, you need to have a vibrant presence around online.

Exhibit your potential through testimonials, blogs, a description in social networking sites etc. These steps can encourage clients for your agency. Create Leads to lead the market for a long lasting business.

• Deficiency In Uniqueness:

What makes your work attractive?

If you stay as one among the crowd, it’s certain that you become less visible. This will compromise with your progress and sales.

No innovation and uniqueness in the work or the design will bring fewer clients. Increase your efficiency by

Being Unique:

In this competitive market of Creative design, Challenges are growing like nodes. Lack of innovation in the work cannot make you ‘stand out’ in the crowd.

To be outstanding, it’s necessary to function with uniqueness in a case of your work. For that, a creative design agency must
• Understand its purpose
• Build relationships
• Express its core identity
• Follow Unique standards
• Try to prevail in the market

Create your own position in the market to stay visible to the customers. Let others know your expertise by communicating your idea and taking part in different conversations.

Be part of a leading competitor serving innovative solutions to the customers.

• DIY Designers

DIY designers are nowadays threatening the professional creative design process. Hence, introductions of various amateur designers in the market are overcoming the professional designers.

Many amateurs have developed good work in creative design, which of some kind is domination for the professionals.

• Professionalism:

Few argue that growth in DIY designers brings value to high-quality designs. Many believe its aim can dilute the professional process.

Well, show the customers your professionalism by being efficient with your performance.

Grab their attention towards the professional creative designs and make them know your priority.

Allowing the customers to differentiate your work with the amateurs, must have their inclination on you.

• Getting The Right Clients:

Your quality in creating business growth for others defines your Capability. A persistent change in the mind of a client can affect your quality of service.

Having terribly demanding clients can trouble your approach towards the work.

Such as those who thoroughly change their mind and then abruptly come back to it, giving non-realistic deadlines and demands can lead to frustration.

• Choose The Right Client:

A wrong client can let you develop worst result. Therefore, you need to keep your standard and quality in preference before gaining a client.

Because performing a lower way of action can affect the agency. It’s relevant that you respect your ability by choosing the right client who deserves your service.

• Personal Contacts:

The impact of various mediums of communication has reserved its substantiality. There are no direct personal contacts conducted in today’s business procedures. As everyone prefer social networking or chat process to engage in any kind of dealing or communication. This generates a distance between the agency and the client.

• Maintain Personal Contacts:

To develop your client approaches, meet them personally. Conduct meetings and face to face conversations with the clients.

This can develop the relationship with the customer more strongly. Having communication other than through internet mediums can allow you to gain customer reactions directly.

• Difficulty In Adaption:

Growth in technology and management process has lead to less adaptability. Many creative design agencies still follow traditional methods and ways to provide service.

This works out, but not effectively.

• Good Adaptability:

As a creative design agency you have to master all the modern technologies.

Excelling in all formats of modern managing process and designing efforts will bring enhancement.

Therefore, adapt the new technology much before your competitor and accomplish the customer with a better result.

• Ineffective Management:

Ineffective management of projects in an agency can be threatening. For example, Creative design agencies prefer the process to be structural; hence they forsook it.

• Management Of Projects:

Inefficiency in managing your projects can cause your process to lay back.

Tools for the Web Designer in 2017

It is a difficult task to stay on top of the website design and development game. Society’s taste for aesthetics changes all the time and technology is in a constant state of evolution. Anyone who offers web design services have to keep themselves updated on the latest happenings and the newest tools available.

Many of these tools often require payment before use. But there are several tools out there that are free to the public. Web designers who are on a tight budget can utilize these to improve their design methods. However, they are not easily found unless one knows where to look for them.

Here is a list of some of the best open source tools out there that are not as well-known yet, but are effective just as well as more popular programs:

ARCHETYPE

This tool allows website designers to quickly style and space typography for browsers. The styles used are based on the most popular and used methods, such as grids and modular design.

UIKIT

The tool for the memory-conscious designer, UIkit is a modular and lightweight front end framework. Since it does not take up too much online space, it is generally faster and more streamlined for an easier user experience.

KODEWEAVE

kodeWeave lets its users experiment with front end code. One feature that makes this different from other front end developer tools is that it can be downloaded as an application for desktops. It is useful for those who cannot be online all the time. It also allows designers with clients who do not want data on their projects and experiments in cloud storage.

COLORMIND

Colormind can study color schemes from films, photographs and artworks. It will then generate palettes based on these images. It can also create random schemes by itself if it has nothing to base on.

GRAPESJS

This is a site builder framework for online use. Users can edit their designs, the coding, and it has support for responsive design. It also has an undo and redo option and a drag-and-drop feature for pre-made sets of elements.

According to Web Designer Depot, another plus of GrapesJS is that it can be included in other projects. Users can migrate their work to another site builder, a content management system or CMS, or other HTML/CSS template editors for end user customization. As with all site building programs, it is not the most user-friendly editor, if one is wholly unfamiliar with website design.

ILLUSION.AI

This is a user interface that holds customizable conversations with site visitors. Illusion.AI is a service that can be integrated into online products. It can give modified answers to queries regarding one’s products or services, as stated by Practical Ecommerce.

How to Create a Website on a Budget

There are various reasons why you may want your own website…

If you are thinking of starting an online business one of the first things you will need to do is get yourself a website in place.

If you have an existing business you may want to have your own piece of the internet for your customers to visit ‘out of hours’.

Maybe you just want your own personal website for a different purpose.

Whatever the reasons for wanting a website, it can be a daunting prospect if you have never tackled anything like this before

You may think you need to hire a company of programmers or web designers to get your website up and running. You could do this, but the cost of doing so can be a little more than you are prepared to spend.

Besides if you go down this route and you do hire one of these companies then what happens when you want to change something on your web page? Even if its just one sentence, changing the colour scheme or changing a picture, it could take time and cost you money.

Wouldn’t it be easier, not to have to worry about these issues and simply change things yourself?

You may be thinking that you don’t know how to write code…

Or you don’t have the necessary IT skills to do that sort of thing…

Or it’s just too much of a complicated thing for you to tackle…

You may even be thinking that you wouldn’t know where to start…

Well you are not alone, a lot of people have these reservations when faced with the same prospect.

The good news is nowadays building your own website is not that difficult, in fact you could have your own website up and running from scratch in just one single afternoon.

You don’t need to know coding…

You don’t need any IT skills…

and it really isn’t as difficult as you may think.

As for where to start…

That’s what I’m about to tell you!

You may be thinking the simple way is to head off to wix or Weebly and put together a free drag and drop website and while this is true if you just want your website as a bit of fun or for non business purposes, If you want to be taken seriously as a business then you will need your own website with your own web address.

You see your website is often the first experience a potential customer has of your business and if you are offering products or services on a website from a free provider what kind of image do you think this gives to your browsing prospect?

So a small investment now will pay dividends in the future and save you from the inevitable and sometimes very complicated task of changing to a paid for website somewhere further down the line.

Besides you can create your own website, with your own domain name for less than $10 a month, not bad eh?

I know the idea of building your own website from scratch can be a daunting one but it really is not as bad as you may think.

Choose and Purchase a name

The First thing you will need to do before you start anything is to decide on a name for your website.

I like to sit down with a pen and a piece of paper and write out various different ideas for my website name, I generally want to come up with at least three that I like because chances are someone has already taken one of the names you come up with.

Now obviously only you will have an idea what you want your website to be called but usually it will be something relating to the particular area or niche that you are currently operating in.

For example If you sell videos teaching how to play golf you might want something such as: beginnersgolfvideos.com

If you are having trouble coming up with a name for your website there are resources out there that can help you decide on a name.

Once you have your ideas for you website name then we can go and look at a domain name provider to purchase your chosen name.

A domain name is not expensive and will usually cost you between $6 to $12 a Year.

Towards the end of the your domain name expiry, your provider will send you an email asking if you would like to renew your name and then its up to you whether you decide to keep it or just let it expire.

There are numerous domain name providers out there but they all offer you a fairly similar service and price, it’s always worth it to just have a look around and see what offers you can get.

Once your domain name is chosen, you will be asked to set up an account so that you can register your details and pay for your new domain name.

And there you have it, you are now the proud owner of your very own domain name.

Buy Your Web Hosting

The next thing you need to do is find a web host for your website, this can be purchased from a hosting company.

As with domain name providers there are hundreds of web hosting companies out there, but unlike domain name providers it is more important to ensure you get a good hosting service who can provide you with a reliable service, after all any issues here and you website could become inaccessible which is not good for business.

You could always buy your web hosting from the same company who provided your domain name and although this is a more convenient option it usually works out more expensive.

It’s worth doing a little research and looking at review sites to see which companies offer a good service and even speak to friends and colleagues who have their own websites to see which companies they recommend.

Once you decide on which company you are going to use, setting up your account is pretty straight forward, just choose the package you want from their website, set up an account, pay for your hosting (usually between $10 – $15 a Month) then wait for the email confirming everything.

So you now have your domain name and your web hosting sorted.

Set Your Name Servers

The final thing you need to do before you can start building your own website is to set your domain name servers.

All we need to do is point your domain name provider to the place on the internet where your website is being hosted.

This is called ‘Setting your domain name servers’

Despite what you think this process is really very easy and just involves supplying your domain name provider with the location of your websites hosting address.

It is just a simple act of copying the information sent to you in your important email and pasting it to the relevant section on your domain name providers website.

If you did happen to purchase your domain name AND your Hosting from the same company then you don’t even need to do this.

Install WordPress and Off You Go

Finally you can install WordPress on to your page and then you can build your website using this platform.

It is reported that 27.9% of all websites on the internet were built using WordPress.

WordPress is probably the easiest platform available today for a complete beginner to build your own website from scratch, and it is totally FREE!

But don’t let the fact that it’s free fool you into thinking it’s not very good…

Because you would be very wrong, WordPress is used by everyone from webmasters, bloggers, developers and one man marketers to large businesses.

Web Design Ideas

When to Spend Money on Your Web Design Ideas

We see it daily: “Create your website for free” but is it really free? What about the hosting, the domain, your security and privacy. Will there be an indirect cost to my business after subscribing to this “free” offer? Before we answer all the questions above, we need to ascertain the real nature of the business we intend to advertise, and the purpose it serves.

We will share what steps to take in deciding web design ideas to make your website come alive on the World Wide Web

There are many offers on the internet that invite you to build a website for free. They even indicate how easy it is to create your free website. This might be true if you are not running a professional business or if you have a flair for graphic arts and basic designing.

More Than Just a Web Presence

Your online presence should be more than just taking up cyberspace. It should allow easy access, creativity, easy navigation, social media integration, search engine visibility and more user-friendly features.

All the above should be taken into consideration once you decide to compete with hundreds of other businesses like yours on the World Wide Web. With a fraction of the real cost, a professional Web Designer or Web Developer can make your business more effective to stand out from the rest.

The Luring Strategy

Most companies that advertise free and easy web templates know that it is more than just a “drag and drop” phenomenon. They encourage you to upgrade soon after they capture your interest.

Do You Want To Own Your Domain?

This is an important question with so many important answers. Of course, I want to personalize my domain since it gives me the flexibility to make my identity, products, and services unique. However, if I am allowed to create a website for free, chances are I will automatically inherit a sub domain from the hosting provider of the free service.

Let’s take WordPress as an example: WordPress offers free websites but if you look at your domain name, it has the WordPress URL plus your business name at the end after the slash. This is so due to the fact that you do not own the domain. Once you upgrade your free account to a paid subscriber, you will be billed for your personalized domain name and the features that go with your subscription.

Do Consider Bandwidth

Your bandwidth is also a key factor in deciding your web design ideas. If you have a free website, your space to store pictures, movies and other files, may be limited as your hosting plan is shared with other free subscribers. Then, there is the need for security since you do not fully own the website.

Are Your Fully Secured?

Security becomes an issue when choosing your web design ideas. You might not want to share your hosting as it could be vulnerable to attacks such as hacking and other counter cyber activities.

Passion Or Profit

The bottom line in selecting suitable web design ideas, one should consider all the above factors. I always reiterate that if one intends to run a professional money-making business, or if one is desirous of attracting qualified clients, he or she should seek the help of a Web Designer, Web Developer or Graphic Arts specialist.

If someone wants to create a blog for a hobby, then my recommendation to them is to accept the free offer, save their money, select and create the web design ideas on their own. Once we understand the nature of the web hosting industry and what it offers, and the results it generates, we will be better able to make qualified decisions.

Top 4 Web Design Techniques For Business Websites

Websites have come a long way, from simply online platforms only set up with a view to providing information about the owner to sophisticated platforms with different variables and ever changing dynamics. No wonder many companies, both startups and renowned corporations are trying to grab a piece of the cake by attracting prospective customers with well-designed websites. But how do you make your website more appealing? Check out these 4 web design techniques:

2. Minimalism

Websites evolved from tacky and burdened with information to clean and minimal. You may be tempted to add just a bit more information which you may find useful or even necessary, but you may want to keep it simple. Too many options and information can confuse or overwhelm some people, which may drive them to the other competitor websites. Remember, less is more. However, you can spruce up the website by adding bold colors, which is one of the hottest trends in web design right now.

3. Humanization

You may think that giving straightforward information about the business is the prudent thing to do. But we urge you to put yourself in the potential client´s shoes and think about, not only simplification as we suggested while discussing minimalism, but also how to show the website visitor that you care about them. An excellent example of this practice is Facebook which, not so long ago, started asking its member how they feel, wishing them a good day and even telling them about the weather forecast in the city they live in.

4. Animation

Going along with keeping it simple, you may want to think about adding animation to the website as additional information or to clarify other information. Again, you must try not to overburden your website. Especially useful kinds of animations are those which explain in detail how the product works.

Web Design Guidelines for the Perfect Business Website

Whether you’re a start-up or an established enterprise, your most important asset for marketing your products or services for little cost is your website – a web domain can be picked for just a few pounds.

Despite a new trend for “drag and drop” website builders, the best way to ensure your website is of a high-quality and, consequently, as attractive as it can be to potential customers is to employ the services of a professional web design agency. Web design specialists will have extensive experience working with businesses like yours and will be able to ensure your website is as effective as it can be.

When consulting your web design agency, it’s important to keep in mind the following:

REDUCE THE CLUTTER
No one wants to be bombarded with pop-ups, adverts, and buttons the minute they land on a website. When having your website designed or re-designed, be sure to keep everything clean and clear – content should be concise and to-the-point and you should aim to have plenty of white space, too. Years ago, it was considered essential to have hundreds of pages with in-depth information about every aspect of your businesses, however, times have changed. Potential customers landing on your website should be able to clearly identify the purpose of your website and what you’re offering within just five seconds – any longer and you’re at risk of losing the prospective customers’ attention.

DO YOUR RESEARCH FOR A WEBSITES
Before consulting a web design agency, it’s important you research, looking at your competitors, to get an idea of what your website should look like. Your web designer will be able to advise on the aesthetics and usability of your site; however, the process can be made easier and, sometimes, cheaper if you have a thorough outline of what you would like before you get started. However, always try to keep your website unique, taking it to a new level above your competitors – getting inspired and taking small features is fine but you don’t want to replicate your competitors’ entire website.

KEEP YOUR WEBSITE FONT SIMPLE
It sounds juvenile; however, many business owners go wrong at the first hurdle with their website by choosing an unclear, stylised, or incorrectly coloured font. When choosing the typeface used on your website, remember to keep everything readable – font size 10 is a good standard – and clear. Popular website fonts that are also contemporary looking include Open Sans, Arvo, PT Sans, and PT Serif. Generally, always choose black font for a white background and white font for a dark background.

REMEMBER THE “VISUAL HIERARCHY”
Here is a little technical information for you. Your web design agency will be experts in implementing the “visual hierarchy” properly, however, it’s good measure for you to be aware of why your designer is laying your website out in a special way. The visual hierarchy is consumer research that proves, as customers, our eyes move from the top to bottom of a website before scanning left to right, which means you should position your call-to-actions effectively to ensure maximum conversion. For instance, to push customers to call you, display “call now” with your number top left of your site.

OPTIMISE A WEBSITE FOR MOBILES
More than ever, having an effective mobile website is essential to converting customers on the go. Plus, mobile optimisation gives your website a green tick for SEO, too. A recent study suggests that 51% of online sales are made using a mobile phone or tablet so, especially if your business is in e-commerce, it will pay to optimise your website for mobiles – allowing your customers to shop on the go.