Web Design and Its Evolution

Web design has come a long way since August 1991 when the first ever website was launched. Tim Berners-Lee published a text-based site on behalf of the European Organisation for Nuclear Research. The site itself was informative only and in no way interactive. Primitive in its looks, content included hyperlinks and was actually removed from the web in 1993. It was later decided to reinstate the website due to the importance of human and technological development.

Q: What’s one of the biggest differences between websites of the early 1990’s and those of today?

A: The first website ever created was solely for informative purposes whereas today, owners can offer a wealth of information, sell products and services, provide platforms for social interaction and much more. All of this is carried out in a visually appealing manner.

Q: Can we talk about speed?

A: Absolutely! You may have been around long enough to remember the days of dialup internet. If not, its highly recommended you look into it. Those used to lighting fast fibre broadband will almost certainly be enlightened to learn the process of dialup and how this would mean the telephone (land line) could not be used and was somewhat slow and at times intermittent. Taking this into consideration, websites of 90’s were based primarily around text. Design layouts were a concept of the future along with imagery, typography and navigation. Due to the simplistic (looking) nature of a primitive website, it meant that the user experience was as optimised as it possibly could be and this notion was based upon a user requiring information from a website that worked through a dialup connection.

Q: So what happened next?

A: Towards the mid 1990’s on site page builders began to grow in popularity with web designers choosing this option as a preferred layout. Offering tables, columns and rows, content was able to be separated into specific blocks based upon a subject or category. This meant a web page held even more visual appeal than that of those from the early 1990’s. The main focus continued to be the users’ experience.

Q: Do you remember the page counter?

A: Page counters were great landmarks, offering insight into the number of people who visited a web page. This type of information was important to both the website owner and the customer. The former gives an idea of the number of people landing on the website with the latter giving the potential reader an idea of website popularity.

Q: Can we look at page structure then and now?

A: As previously mentioned, early website structure was based heavily around text before moving onto a more boxy feel in terms of blocks and columns. Today, web pages are hot on offering great navigation in order to complete a call to action in as fewer clicks as possible. Great images, well-written content and trust signals are all strategically placed within a professional build.

Q: Can we learn about the 2000’s?

A: This is where content and design saw a clear separation through the magical realms of CSS. Whitespace became a positive aspect making way for the eradication of block colours throughout a web page. Another positive feature of this era included the addition of links to icons as well as text. Resolution and pixelation moved to the forefront of important design considerations.

Q: What about today?

A: Known in the industry as the ‘modern web’, and starting out with the birth of Web 2.0, this modern era has built up over time including the likes of social media integration, interactive content and multimedia applications. Results over time have mapped out how websites are built and how we have come to market them today.

With the user experience always at the forefront of design and development since 1993, it will be interesting to re-visit in a further decade.

5 Tips to Avoid Mistakes in Your Website Design Process

Many people design the website for their business to save their money. Awkwardly, they don’t know the concepts of a good website design. To design a good website is an art and science. Art is its design and color combination and science is its user interface. No matter if your business is new or the old one. But a creative website design definitely attracts the target audience. In the absence of a website, nobody knows you and your trade. To design a website, you need a reliable website designing company. That will create a good website for your company.

To design a good website, a designer needs to avoid several mistakes at any cost. In this article, we are going to mention the mistakes as well as the tips to avoid them. A designer needs to know about these common mistakes to avoid design inconsistencies.

Top Five Tips to avoid the mistakes while designing a website

1. Clutter: Most people put too many videos, content, images and design elements on the homepage. It looks very messy, which makes the site busy as well as difficult to use. It confuses the user and looks untidy. As a result, a user is not able to make any wise decision as it fails to conclude what the site is about?

*In order to avoid clutter,the home page should be very clear and give a quick information to the users. Keep the important things on the home page and add additional pages for detailed information. It will save the time of the target audience.

2. Compatibility with Browsers and Mobile Devices: If you tested the website on a single browser, you cannot declare it a good website, until you test it on all browsers and mobile devices. This mistake may harm the reputation of a website design company.

*Continuous Testing: Test the Website properly and consistently on different browsers, including Chrome, Internet Explorer, Firefox, Opera and Safari. Make sure the website works appropriately on all devices like smartphones and tablets.

3. Poor Navigation: Navigation is an important component, try to make it simple. Make sure that user should be able to navigate very easily without wasting a second.

Tip: The top navigation or left hand side navigation bar is the most popular way to direct the user.

*How to avoid poor navigation: A clear Navigation bar must be available on every page. A site map is also helpful for navigation. Through a map, users can see overall view of the website at a glance.

4. Unorganized content and keyword stuffing: It is a myth that keyword stuffing will generate traffic to your website. Putting the name of your business in every single paragraph makes your content awkward to read.

*Hire a Content Specialist: A content writer possesses the expertise to write quality content without stuffing the keywords. Quality content will help you generate traffic on your website.

5. Cheap Design Agency: In order to save money, sometimes people hire a cheap design company. This decision sometimes proves to be very harmful for your business.

Several Ways of Finding Out Professional Web Design Companies

A site describing your services, products, and other factors can let everyone understand the business anywhere around the globe. Thus, it is very vital that you should build your website perfectly so that it catches everyone’s attention and people whoever once visits your site should get attracted towards your services and desires to do business with you.

When you are using the internet, it is entirely reasonable that you get contacts of the various web design company. And it is very obvious that it will be problematic for you to choose the best among the displayed options. Thus the exact method which can assist you in gaining the right option for you are described below:

Check the work experience- While you are interested in building a website for your business, you would need the assistance of a professional, experienced, and trustworthy organization. Check the work experience of the firm whom you are going to hire to satisfy your needs. A company having years of expertise certifies that the corporation will have professional and skilled web designers and developers who can understand the exact requirements of the clients. If the company is working in this field for years with a renowned identity, then it will be a right catch.

Check the portfolio- When you made up your mind to do business with a distinct entity, then they will provide a portfolio of your works and designs incorporated in their previous works. Check them, and you can get a brief idea about the working procedure of the firm through the sites developed by them and also the efficiency could be calculated, also you can very well understand that whether they will have the probability of fulfilling your desires and meeting your designing needs.

Also, there are chances that the firm you have selected to build your website has crafted a website of some other company who is doing business the same kind of business like you. Ask the web design company to show you the site so that it can be easier for you to check out and find out the work of their designers and also verify the satisfaction level of the clients for whom they have crafted the site.

The charge also plays an important factor which would help you in choosing the right organization. Thus, before hiring a company to build a website be sure about the rates they offer because various companies are available in the market and there are huge differences in the rates they offer. You might have fixed a budget to build the website thus, check the prices offered and go with the company which fits in your budget.

Apart from designing there is one more factor which needs to be focused, and it is the Search Engine Optimization, choose a company who is able to build an outstanding website and also make it SEO friendly.

Why Small Businesses Should Invest In Graphic Design

Generally, the start-ups and small businesses don’t give enough attention to the graphic design, as they think that it is costly and it will not help in generating revenue. But, the graphic design actually helps in making your business a success, let’s check out why graphic design is essential for the small businesses:

1. First impression matters more than you think: you must know that you have only one chance to catch the attention of your potential customers. Like, when a customer visits your site for the first time and finds that it is badly designed, then he/she will not take more than a second to move back and will never be coming back, even after you have made the improvements later on. Your customers actually judge your business based on the appearance of your site and if you have a high-quality design then your business will become more credible.

2. Your design can tell a story: your design should tell your customers what you do. Although, the customers might haven’t heard about your company, they should be able to relate with your services by looking at your design or logo. Like, the website of a digital marketing service will look different from the website of a law firm. The colour schemes that you choose should be attractive and soothing enough and must relate to the service and products that you do.

3. Branding helps in making a company memorable: a solid and appealing graphic design will proffer consistency in branding across every customer facing aspect. A graphic design which looks professional and uses appropriate colours and sets the right mood for the customers will be the first choice for the customers. When the customers get the desired information in just a single click and when everything is understandable on a site, then the customer feels that he is reading a brochure. This will help you in making your business recognizable and memorable by increasing the consistency and professionalism. It will be a win-win situation for you, as trust will increase.

4. Creativity can be a differentiator: There is only one thing, which is common in all types of business and that is they all have to face competition. But, you can make yourself different in the market by being a little creative. All you need to do is think different and implement that thought on your site, it can be the way you present your ‘About us’ page or ‘Services’. The visual communication plan of a company can serve multiple purposes and will make your business unique.

5. Good design converts: a website which is slick is a good thing and the slick website which can convert is the best thing. A website which has a smart design can persuade and entice the customers. A professional design has the capability to deliver measurable results, especially for a small business.