Facebook ads make a valuable step for brands because of the extra exposure, targeting options, and reach it provides to companies advertising on the platform. A business owner who tried Facebook ads, failed, and blaming the platform does not actually understand his target audience because of placing ads in the news feed of the wrong audience. If you are considering to choose Facebook advertising, it is important to different social media performance between paid and organic activities.
How are paid and organic likes calculated? Paid and organic likes can be viewed within the Like Sources of Facebook Insights using data export where the number of likes can be viewed. The sum of the three sources (ads, mobile ads, and sponsored stories) represents the total number of paid likes for your Facebook Page. It is hard to report the audience growth when you post an advertisement on Facebook that is organically driven. Businesses seek social media marketers who are knowledgeable about organic and paid to advertise, and are experts in determining paid likes from successful community management tactics. Organic growth trends are used in identifying successful tactics for building your target audience. Through social media marketing like Facebook advertising, new businesses or starting entrepreneurs can compete with larger companies or popular brands in the market today, making a name of their own. Major decisions of consumers today are affected greatly by social media, and most purchases are influenced by the information found on search engines. With the help of Facebook advertising, small and new businesses can promote their products and services to a wider customer base, increasing the chance to become popular and find a spot through social media. Today, more consumers are adventurous and they are not afraid to try new products and services available in the market today.
With the help of a social media expert, your Facebook ad can easily go viral as long as the right marketing strategies are used. There are many advertising agencies and individuals offering their services in Facebook marketing today, so it is up to you to choose the right one for you by considering their reputation, credentials, expertise, and experience. Now, we know how social media influences consumers, so businesses should start investing on social media marketing like Facebook advertising to reap the good benefits of social media. Allow Jason Hornung to help you achieve your short-term and long-term business goals and achieve your business’ full potential. Contact Jason Hornung and start reaping the fruits of Facebook advertising’s success!