Websites have come a long way, from simply online platforms only set up with a view to providing information about the owner to sophisticated platforms with different variables and ever changing dynamics. No wonder many companies, both startups and renowned corporations are trying to grab a piece of the cake by attracting prospective customers with well-designed websites. But how do you make your website more appealing? Check out these 4 web design techniques:
1. Know you customer
Although the website should reflect the company´s spirit, you must know what kind of people you want to attract. Some questions you should ask yourself are the age of the prospective client, which browser they do use and how savvy they are in using their tech appliances. You need to step in the potential visitor’s shoes and really think through the so you can know what they truly want and need. Be aware that most people don´t like to give too much information and that newsletter sent via email might come out as a nuisance to them.
Websites evolved from tacky and burdened with information to clean and minimal. You may be tempted to add just a bit more information which you may find useful or even necessary, but you may want to keep it simple. Too many options and information can confuse or overwhelm some people, which may drive them to the other competitor websites. Remember, less is more. However, you can spruce up the website by adding bold colors, which is one of the hottest trends in web design right now.
You may think that giving straightforward information about the business is the prudent thing to do. But we urge you to put yourself in the potential client´s shoes and think about, not only simplification as we suggested while discussing minimalism, but also how to show the website visitor that you care about them. An excellent example of this practice is Facebook which, not so long ago, started asking its member how they feel, wishing them a good day and even telling them about the weather forecast in the city they live in.
Going along with keeping it simple, you may want to think about adding animation to the website as additional information or to clarify other information. Again, you must try not to overburden your website. Especially useful kinds of animations are those which explain in detail how the product works.